Rimon Winery's New Pomegranate Wine
Dessert Wine ideal for Valentine's Day

Wine made from forbidden fruit - a liquid aphrodisiac

Moshav Kerem Ben Zimra, Israel - Rimon Winery, a new Israeli winery and producer of the world's finest pomegranate wines, has released an exotic new dessert wine ideal for Valentine's Day. A known aphrodisiac and symbol of temptation and pleasure, the pomegranate transformed into this lush, full-bodied dessert wine is perfect for sweethearts and lovers.

"Rimon's dessert wine is beautiful, alluring and sexy," said Yoav Gilat, Managing Partner of Cannonball Wine & Spirits, exclusive representative for Rimon Winery. "It offers all that wine lovers desire from a dessert wine on Valentine's Day and more."

Made from pure pomegranate, this unique wine has three times the antioxidant power of red wine or green tea, plus a wealth of vitamins and minerals. "Not only do Rimon Wines retain many of the healthful qualities of the pomegranate, they are also extremely high quality, gold medal-winning wines with exceptional clarity, rich color, and unique aromas and flavors," said Gilat.

With its profusion of seeds and sweet red juices, the pomegranate has long been considered by many cultures a symbol of abundance, pleasure and temptation. "Some even believe that it was a pomegranate, not an apple, that tempted Eve in the Garden of Eden," said Gilat.

Unlike other pomegranate alcoholic beverage products on the market, Rimon wines, which include dessert, dry, and port-style wines, are not flavored alcohol. They are actual wines made by virtually the same processes as grape-based wines. The pomegranates are harvested at optimum ripeness and crushed for their juice, which is then fermented at low temperatures in stainless steel tanks to preserve the fruit's natural and healthful qualities. After fermentation, the wines are aged in French oak barrels.

What sets Rimon Winery apart from its competitors is the unique flavor of its wines, derived from a new variety of pomegranate developed by father and son Gaby and Avi Nachmias, owners of Rimon Winery. The Nachmias family, a third generation farming family in Israel's Upper Galilee, has cultivated a "super fruit" that is sweeter, deeper in color, and richer in vitamins and antioxidants than other pomegranate varieties.

"They are the only pomegranates in the world that have enough natural sugars to produce wine on their own, without any additives," said Gilat. "There are no other wines like Rimon Winery pomegranate wines, and we are delighted to introduce our dessert wine to American wine lovers this Valentine's Day."

Rimon winery also makes pomegranate dry wine and port-style wine, which will be available in the US in spring 2008.

For more information and to order Rimon wines, visit www.rimonwines.com. Rimon Winery is located in the Upper Galilee region of Israel. It sits on a basalt plateau nearly 3,000 feet above sea level, nestled in the heart of a thriving pomegranate orchard. The winery's owners and winemakers are father and son Gaby and Avi Nachmias, who specialize in cultivating premium pomegranate fruit and producing pure pomegranate wine of the highest quality.

All Rimon Winery wines are made using traditional winemaking techniques to produce world-class kosher wines made from 100 percent pure pomegranate that retain the succulent flavors and healthful properties of the pomegranate fruit even after it has been fermented into wine. All Rimon Winery wines are produced at Rimon Winery's state-of-the-art winemaking facility, which includes special pomegranate separation and pressing equipment, stainless steel fermentation tanks, and a barrel room where the wines are aged in classic French oak barrels. Rimon Winery wines include: Rimon Winery Dessert Wine 500ml (SRP $36), dry wine 750ml (SRP $44), and a port-style wine 750ml (SRP $48).